Let someone else say it for you.
What you say about your business is a claim. What a newspaper, a trade site or a local station says about you is proof. Customers know the difference, and so do the AI systems answering their questions.
Why it matters now
When someone asks ChatGPT or Google who to trust in your category, the answer is built from sources. Your own site is one of them. Independent coverage is weighted differently, because it is someone else vouching for you.
The same is true for people. A customer comparing two businesses gives more weight to a story in the local paper than to a line on a homepage. Earned media is one of the few ways to create that kind of trust on purpose.
A release is not a magic trick. It works when there is a real story behind it and the work is done properly.
A release done properly
Most releases fail because one of these steps was skipped. We handle all of them.
- 01
Find the story
An opening, an expansion, a milestone, a community project, a point of view. We find the angle an editor would actually care about.
- 02
Write it to be used
A clear headline, quotes that sound like people, the facts an editor needs and nothing they will cut.
- 03
Distribute with intent
Wire distribution where it helps, and direct outreach to the local and trade outlets your customers read.
- 04
Publish your newsroom
Every release lives on a newsroom page on your site, structured so search engines and AI systems can find, read and cite it.
Writing is the easy part. Distribution, outreach and the newsroom are where a release earns its keep, and they carry real costs.
Wire services charge per release. Outreach takes time with real editors. A newsroom page has to be built and kept current.
We scope that cost inside your strategy, so press is used when there is a story worth telling and a place it can move the needle. Your Growth Playbook shows where press fits for you and what it would take.
We can't promise coverage. Editors decide. We can promise a story worth their time, sent to the right people, and a permanent home for it on your site.
Press questions
Do press releases still work?
A release on its own rarely makes news. A release with a real story, sent to the right outlets and published on a newsroom page you own, creates the third-party mentions that people and AI systems look for when they decide who to trust.
Can you guarantee coverage?
No. Editors decide what they cover. We can write a story worth covering, put it in front of the right people and make sure it lives on your own site whether or not it gets picked up.
How does press help AI search?
AI answers lean on sources that are independent of you. Coverage, listings and mentions on credible sites give those systems outside confirmation of what you say about yourself.
Why is press priced separately from content?
Distribution, outreach and newsroom setup carry real costs beyond writing. We scope that cost inside your strategy so it is spent where it can matter most, and we cover it in your Growth Playbook rather than on a price list.
Have a story worth telling?
Start with a Growth Playbook. We will look at what is newsworthy about your business and where coverage could help you most.
Free to start.Trusted by 100+ brands.★★★★★Rated 4.9 stars by clients