Growth Strategy & IntelligenceKnow what's working.Fix what isn't.Fund what comes next.
Industry-leading data. A clear next move.
From a shot in the dark to laser beam focused.
We give clients industry-leading data on their market, their customers, and their competition. Then we help turn it into a plan they can use.
- Traffic is up.
- Ads are getting clicks.
- Someone says your SEO is improving.
Wonderful. But is any of it making you money??
More activity doesn't automatically mean more growth.
Good data shows what deserves attention, what needs fixing, and what may no longer deserve your money.
Stop wondering. Start understanding.
The questions your marketing should be answering.
Find the moments when interested people disappear.
See where others are more visible, more trusted, or easier to do business with.
See how ChatGPT, Google and other answer engines describe and recommend you.
Connect your spending to meaningful outcomes.
Rank opportunities by impact, effort, cost, and your goals.
See what's improving, what's stalled, and when to change course.
We study the whole picture. Not just the convenient parts.
One business. Multiple signals. A clearer direction.
- 01
Market & Competitive Intelligence
Where demand is developing and who is gaining attention.
- 02
Search & AI Intelligence
Your presence across search, local results, and AI answers.
- 03
Website & Conversion Intelligence
What visitors do after they find you.
- 04
Advertising & Acquisition Intelligence
Where your ad dollars go and what they bring back.
- 05
Customer Journey Intelligence
The path from first interest to purchase, wherever tracking allows.
Business Growth Intelligence
Bring the findings together and make better decisions about what comes next.
Here's what intelligence looks like in the real world.
Imagine a home services business spending thousands on ads. Calls come in, but booked jobs aren't keeping pace.
The usual suggestion? Increase the advertising budget.
Our first question is different:
What's happening to the calls you already paid for?
The data might show calls after hours, calls unanswered, or estimates with no follow-up.
So the answer might not be more advertising. It might be a better follow-up process.
And if AI tools aren't recommending the business? That's a different opportunity.
Different problems. Different solutions. One connected strategy.
Research. Decide. Improve. Repeat.
Intelligence is only valuable when somebody acts on it.
- 01
Discover what is happening
Establish a starting point from your data, market, and customer journey.
- 02
Find what matters
Separate urgent problems from distractions.
- 03
Make the right moves
Build a prioritized plan around your goals and resources.
- 04
Measure and adapt
Review what changed and make the next decision smarter.
Less reporting theater. More business intelligence.
Meet your Dekodi Scoreboard.
You shouldn't need a marketing degree, five dashboards, and a 60-minute meeting to understand how your business is performing.
ScoreboardFour simple questionsWhat did we do?
The work completed and investments made.
What changed?
The movement in your tracked results.
What does it mean?
The lessons behind the numbers.
What's next?
The actions we are prioritizing and why.
AI sees patterns. We see the business behind them.
We invest in advanced tools and automated analysis. But software doesn't know your business the way its owner does.
Like:
- Your margins
- Your staffing
- Your best customers
- Your local reputation
Modern data tools. Experienced people. Decisions that fit your business.
The capabilities behind it
Each capability is a specialist skill. Together they do the work this discipline needs.
Southbound Coffee's growth from one shop to wholesale needed a plan, including a pivot during the pandemic. Strategy came first, and the site, e-commerce and app followed it.
Questions people ask
What's the Scoreboard?
It's the short list of outcomes we track with you, like qualified inquiries and booked jobs, instead of vanity metrics.
Do I need to change my tools?
Rarely. We work with what you have and recommend changes only when something blocks accurate tracking.
Where should I start?
With a Growth Playbook session. It gives you a prioritized plan based on where you are now.
The goal isn't more marketing. It's a stronger business.
- Sometimes the answer is better search visibility.
- Sometimes it's a website that converts more visitors.
- Sometimes it's fixing a follow-up process before spending another dollar on leads.
- And sometimes the smartest move is to stop doing something that's no longer producing value.
Ready to know your next best move?
Let's make sure your next investment is guided by more than a guess.
Trusted by 100+ brands.★★★★★4.9 average rating