Answer AuditFree

What does AI say about you?

Your next customer may never see your website. They ask, hear two or three names, and call one. We'll show you the answers they get, who gets named instead of you, and the fixes most likely to change it.

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Sample answer for a fictional business

Customer asks: Who's the best plumber near me for a water heater?

AI answers: Three well-reviewed options near you:

Harbor Line Plumbing for same-week installs
Redbud Plumbing & Drain for upfront pricing
Copperfield Home Services for financing

Juniper & Co. Plumbing Not named.

It installs water heaters every week. This customer will never know.

The shortlist got shorter.

Page one of Google gave you ten chances. An answer gives you two or three, and everyone left out loses the customer before they knew there was a customer to lose. No click, no call, nothing in your analytics.

Those answers are built from what the web says about you: your site, your listings, your reviews and what others have written. When those sources are thin or disagree, AI fills the gap with a competitor, or with the wrong facts about you.

45%of consumers now use ChatGPT and other AI tools for local business recommendations, up from 6% a year earlier. BrightLocal, 2026
8%of Google visits ended in a click on a traditional result when an AI summary appeared, against 15% when none did. Pew Research, 2025

What an audit looks like.

No scores out of a black box. You see the questions, the answers and where they came from. Here is a free snapshot, filled in for a fictional plumber.

Sample. Every business here is fictional.

Answer snapshot: Juniper & Co. Plumbing

Where you appear

Named in 10 of 30 answers. 6 of those only because the customer already knew to ask for Juniper by name.

The question	ChatGPT	Gemini	AI Overviews	Perplexity	Copilot	Google results
Who is the best plumber near me?	ChatGPTNot named	GeminiNot named	AI OverviewsNot named	PerplexityNot named	CopilotNot named	Google resultsNamed
Who can replace a water heater this week?	ChatGPTNot named	GeminiNot named	AI OverviewsNot named	PerplexityNot named	CopilotNot named	Google resultsNot named
Which plumber near me has the best reviews?	ChatGPTNot named	GeminiNamed	AI OverviewsNot named	PerplexityNamed	CopilotNot named	Google resultsNamed
What does a repipe cost, and who should I call?	ChatGPTNot named	GeminiNot named	AI OverviewsNot named	PerplexityNot named	CopilotNot named	Google resultsNot named
Is Juniper & Co. Plumbing any good?	ChatGPTWrong facts	GeminiNamed	AI OverviewsWrong facts	PerplexityNamed	CopilotWrong facts	Google resultsNamed

Who gets named instead

When customers ask for a plumber without naming one, across 24 answers.

Harbor Line Plumbing17
Redbud Plumbing & Drain11
Copperfield Home Services6
Juniper & Co. Plumbing4

What it gets wrong

Being named doesn't help if the answer sends the customer away. Each error is traced to its source.

AI says"Closed on weekends."
The truthA 24-hour emergency line, seven days a week.
Where it came fromAn old directory listing
AI says"Does not appear to replace water heaters."
The truthInstalls them every week.
Where it came fromNo page on the site says so
AI saysLists a phone number that no longer rings.
The truthThe number changed two years ago.
Where it came fromA data listing nobody updated

What to fix first

Three moves, in order. Do them with us or without us.

Correct the listings feeding wrong facts
The hours and phone number are costing calls today, and this is the fastest work on the list.
Build water heater and repipe pages
Written the way customers ask, so there is something for an answer to cite. These are the jobs Juniper wants more of.
Get reviews that name the job
Reviews are already steady. Asking customers to mention the work they hired Juniper for gives AI the detail it is missing.

The full report

What AI gets wrong about your business, where it came from, and what to fix first.

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Built for owners who want the phone to ring.

This is for you if

You're good at the work and not enough people know it.
You have room for more customers, or want to build it.
You want inquiries, not another report for the drawer.
You'll act on what we find, with us or without us.

It's not for you if

You want a guaranteed spot in ChatGPT. No one can honestly promise that.
You're booked out and happy to stay that way.
You're looking for a quick trick instead of a stronger business online.

From answer to inquiry

Your audit comes with your free Growth Playbook call, so what we find turns straight into a plan.

Before
We ask what your customers ask
Real buying questions for your services and your area, run across AI and search. Every answer recorded with the sources behind it.
During
You see it for yourself
Thirty minutes on a video call with a Dekodi strategist. We walk through the answers, the gaps and what a new customer is worth to you.
After
You choose the next move
You keep the findings and your top fixes. If you want us to do the work, your Playbook shows what it takes and what it costs. No decision is needed that day.

Two ways in

Start with the free snapshot. Go deeper when you want the full picture.

Free

Answer snapshot

A quick read on where you stand today, reviewed with you on your Growth Playbook call.

A core set of buyer questions on the major AI platforms
Whether you are named, and who is named instead
The most visible wrong or missing facts
Your top three fixes

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Scoped

Deeper audit

The full audit across your services, locations and competitors, quoted in writing after your snapshot.

Every service and location you want to win
Full competitor comparison with cited sources
Fact check of every claim AI makes about you
Prioritized roadmap with owners and order
A re-run on a schedule to track what changed

Ask About the Deeper Audit

Plainly

The Answer Audit is a diagnosis, not a promise of placement. No one controls what an AI system says. We show you what it says today, why, and what would most improve it.

Audit questions

How is this different from the free AI Visibility Check?

The check reads your site the way AI crawlers do and tells you whether they can reach, read and trust it. The Answer Audit goes a step further: we ask AI the questions your customers ask and show you what it says back.

Is the Answer Audit really free?

The snapshot is. It comes with your free Growth Playbook call, and you keep the findings whether or not we ever work together.

Which AI platforms do you check?

ChatGPT, Google Gemini and AI Overviews, Perplexity and Microsoft Copilot, plus classic Google results for the same questions.

How is this different from an SEO audit?

An SEO audit looks at your site. The Answer Audit starts from the answers customers actually get, then traces them back to the sources behind them, including your site, listings, reviews and third-party mentions.

Will the audit get me recommended by AI?

The audit is a diagnosis. It shows what to fix and in what order. Doing that work improves the facts AI systems rely on, but no one can promise what an AI will say.

What should I bring?

Your rough average sale and how many new customers you'd like each month. We run the questions before the call.

What does the deeper audit cost?

It depends on how many locations, services and competitors are in scope. We quote it in writing after the free snapshot.

See what your customers hear.

Book your free call and we'll bring your answers with us.

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