Discipline 06Be Found

Advertising & Customer Acquisition

Reach the right people with a reason to act. Targeted campaigns that turn ad budgets into measurable opportunities.

Your ad budget should work harder. Not just get bigger.

More spending doesn't automatically mean more customers. Better targeting, stronger creative, smarter decisions and continuous optimization make the difference. Dekodi pairs an experienced marketing team with AI-powered advertising technology, so your business reaches the right people, wastes less, and turns more opportunities into customers.

Real people.Smarter technology.One team accountable for the work.

Ad management

Everything before the click.

Planning the campaign, researching the audience, writing and producing the ads, setting up the accounts, watching the numbers every week and moving budget to what works. This is the job most people mean when they say "run my ads."

Customer acquisition

Everything after it.

The page the ad lands on, the form or call it leads to, the reply that comes back in minutes, the reminder, the booking. Your website is set up to catch what the ads bring, and the follow-up is automated so no inquiry goes cold. Without this half, the first half is just spending.

  • The processTarget set, tracking live before launch, creative tested, budget reviewed on a schedule, results reported monthly.
  • The technologyCall, form and booking tracking on every campaign, so every dollar is tied to what it produced, and follow-up that fires on its own.
  • The teamStrategy, creative, campaign management and the website under one roof, accountable for the whole chain.

Clicks cost money. Customers make money.

Irrelevant clicks, loose targeting, creative that looks like every other ad, a landing page that doesn't finish the job and an inquiry nobody answered for two days. Each one quietly spends your budget on people who were never going to buy.

More traffic isn't the goal. More of the right customers is.

Illustrative. The same spend, two ways.
General traffic

14 of 40 clicks from people who wanted what you sell

Qualified traffic

31 of 40 clicks from people who wanted what you sell

DekodiOne team
StrategyAudience researchCopywritingPhoto & videoDesignCampaign setupTracking & technicalReporting

An advertising team behind your business. Without building one in-house.

Advertising that works needs strategy, audience research, copy, photography and video, design, campaign setup, tracking and reporting. That's eight specialists, or one Dekodi team doing the work. You hire the outcome, not the software.

Campaign intelligenceIllustrative
Water heater, search$1,240Cost per inquiry $41
Repipe, search$860Cost per inquiry $66
Retargeting, Meta$420Cost per inquiry $29
Broad "plumber" terms$480Paused. 0 inquiries in 30 days
Budget moved from the paused group to retargeting. Reviewed by your strategist, Tuesday.

Your advertising should get smarter with every decision.

  1. Smarter targeting

    Reach the people with real purchase or inquiry intent, not everyone who happened to search a word.

  2. Spending efficiency

    Find the clicks that never become customers and move that budget to the ones that do.

  3. Continuous optimization

    Performance reviewed on a schedule, improvements made, not a campaign set up once and left alone.

  4. Better creative

    Human-led photography, video, copy and design, with AI-assisted testing to learn which version earns the response.

  5. Retargeting

    Reconnect with people who already showed interest, within platform policies and with appropriate consent.

  6. Performance intelligence

    Know what each inquiry costs, where it came from, and what to improve next.

Be where your customers are making decisions.

Which channel, and how much of each, depends on your audience, how they buy, what you're after and the budget available. Not every business needs both.

Google Ads

When people are searching

Reach customers actively looking for what you sell, at the moment they're looking. Search, local service ads and shopping, with the irrelevant terms kept out.

Facebook & Instagram

When people are deciding

Build awareness with the right audiences, show the work in photo and video, and reconnect with people who already visited, asked or almost booked.

The click is only the beginning.

An ad that works lands on a page built for it, leads to an inquiry that is tracked, and gets a follow-up that doesn't depend on someone remembering. When these are part of the engagement, we build them together.

  1. CampaignThe right people see an ad worth stopping for
  2. Landing pageA page built for that ad, not your homepage
  3. InquiryA call, form or booking, tracked
  4. Follow-upA reply in minutes, a reminder, a second touch
  5. CustomerThe result the Scoreboard counts

What could your advertising budget be missing?

Move the sliders to see how targeting and conversion change what a budget produces. The math is simple on purpose.

Spent on clicks that were never a fit$1,050
Qualified inquiries a month52
Cost per qualified inquiry$58

Illustrative arithmetic from the numbers you set. Not a prediction, a forecast or a guarantee of any result.

Run It With My Real Numbers

Know where your money goes. And what it's doing for you.

Your Scoreboard reports the numbers that matter to an owner, monthly, in plain language, with what we're improving next.

ScoreboardIllustrative numbers. Real client data replaces them after approval.
  • Ad spend$3,000
  • Qualified inquiries52+19%
  • Cost per lead$58down from $74
  • Conversion rate8%+1.5 pts
  • Cost per customer$214when available
  • Return on ad spend4.1×when revenue is attributable
NextRewrite the repipe landing page. Test two new video cuts for retargeting. Add the booking link to the call tracking.

The capabilities behind it

Each capability is a specialist skill. Together they do the work this discipline needs.

Straight answers

How is Dekodi different from traditional advertising agencies?

You get a fractional team, not a single account manager and a monthly PDF. Strategy, creative, campaign management, tracking and the website the ads land on all sit with one accountable team, and we report in plain language on inquiries and customers, not impressions.

How does AI improve advertising management?

It makes our team faster and more thorough: audience research, creative testing, budget analysis and anomaly spotting that would take days by hand happen continuously. People still set the strategy, make the creative, approve the changes and own the results.

Do I need to learn or subscribe to advertising software?

No. The technology that supports our work is part of the managed service. You see findings, decisions and results, not another login.

Can Dekodi manage my existing Google Ads campaigns?

Yes. We start with an audit of what is running, keep what is working, and rebuild what is not. Your account stays yours.

Does Dekodi manage Facebook and Instagram advertising?

Yes. Awareness, lead generation, product and service showcases, and retargeting across Meta, when the audience and the objective call for it.

Can you help reduce wasted advertising spend?

Usually, and we will show you where it is going before we promise anything. Irrelevant search terms, poor placements, weak landing pages and missed follow-up are the common leaks. We cannot guarantee savings; we can find the waste and fix what we find.

Does Dekodi produce the graphics, photography, and videos for ads?

Yes. Photography, film, design and copy are in-house capabilities, so the creative is made for the campaign rather than pulled from stock.

How do you measure advertising performance?

Call, form and booking tracking on every campaign, reported on your Scoreboard as spend, qualified inquiries, cost per lead, conversion rate, and cost per customer or return on ad spend when the data to support them exists.

Is advertising spend included in management fees?

No. Media spend is paid to the ad platforms and Dekodi's management fee is separate, unless a specific agreement says otherwise. We recommend a starting budget in your Growth Playbook and explain how we arrived at it.

How much should my business spend on advertising?

Enough to learn something and act on it, and no more than the math supports. It depends on your market, what a customer is worth to you and how quickly you want to move. The ROI calculator and your Playbook work that out with real numbers.

Before you increase your ad budget, make sure you're getting the most from it.

Your next opportunity may not require spending more. It may require better targeting, stronger creative, fewer wasted clicks, or a clearer path from interest to inquiry. Let Dekodi evaluate your approach and build a smarter customer acquisition strategy around your business.

Media spend stays yours.Trusted by 100+ brands.★★★★★4.9 average rating

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