How is Dekodi different from traditional advertising agencies?
You get a fractional team, not a single account manager and a monthly PDF. Strategy, creative, campaign management, tracking and the website the ads land on all sit with one accountable team, and we report in plain language on inquiries and customers, not impressions.
How does AI improve advertising management?
It makes our team faster and more thorough: audience research, creative testing, budget analysis and anomaly spotting that would take days by hand happen continuously. People still set the strategy, make the creative, approve the changes and own the results.
Do I need to learn or subscribe to advertising software?
No. The technology that supports our work is part of the managed service. You see findings, decisions and results, not another login.
Can Dekodi manage my existing Google Ads campaigns?
Yes. We start with an audit of what is running, keep what is working, and rebuild what is not. Your account stays yours.
Does Dekodi manage Facebook and Instagram advertising?
Yes. Awareness, lead generation, product and service showcases, and retargeting across Meta, when the audience and the objective call for it.
Can you help reduce wasted advertising spend?
Usually, and we will show you where it is going before we promise anything. Irrelevant search terms, poor placements, weak landing pages and missed follow-up are the common leaks. We cannot guarantee savings; we can find the waste and fix what we find.
Does Dekodi produce the graphics, photography, and videos for ads?
Yes. Photography, film, design and copy are in-house capabilities, so the creative is made for the campaign rather than pulled from stock.
How do you measure advertising performance?
Call, form and booking tracking on every campaign, reported on your Scoreboard as spend, qualified inquiries, cost per lead, conversion rate, and cost per customer or return on ad spend when the data to support them exists.
Is advertising spend included in management fees?
No. Media spend is paid to the ad platforms and Dekodi's management fee is separate, unless a specific agreement says otherwise. We recommend a starting budget in your Growth Playbook and explain how we arrived at it.
How much should my business spend on advertising?
Enough to learn something and act on it, and no more than the math supports. It depends on your market, what a customer is worth to you and how quickly you want to move. The ROI calculator and your Playbook work that out with real numbers.