<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Dekodi Insights</title><description>AI search, local marketing and growth for small business.</description><link>https://www.dekodi.com/</link><item><title>Case Study: The Work Behind the Mission at Dream Center Golden Triangle</title><link>https://www.dekodi.com/blog/dream-center-golden-triangle/</link><guid isPermaLink="true">https://www.dekodi.com/blog/dream-center-golden-triangle/</guid><description>It started with a mother and two children sleeping on a floor. How Dekodi helps Dream Center Golden Triangle get found, earn trust, and keep serving.</description><pubDate>Thu, 05 Nov 2026 00:00:00 GMT</pubDate><category>Case studies</category></item><item><title>How Much Does Search Engine Optimization Cost in 2026?</title><link>https://www.dekodi.com/blog/how-much-does-search-engine-optimization-cost/</link><guid isPermaLink="true">https://www.dekodi.com/blog/how-much-does-search-engine-optimization-cost/</guid><description>Monthly retainers most often fall between $501 and $1,000, one-time projects most often between $2,501 and $5,000, and hourly work between $75 and $100 an…</description><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><category>Search</category></item><item><title>What Is Return on Ad Spend? Formula and Examples</title><link>https://www.dekodi.com/blog/what-is-return-on-ad-spend/</link><guid isPermaLink="true">https://www.dekodi.com/blog/what-is-return-on-ad-spend/</guid><description>Return on ad spend is the revenue or conversion value your ads are credited with, divided by what you spent on ads, so $8,000 in attributed sales from $2,000…</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>How to Respond to Negative Google Reviews in 2026</title><link>https://www.dekodi.com/blog/how-to-respond-to-negative-google-reviews/</link><guid isPermaLink="true">https://www.dekodi.com/blog/how-to-respond-to-negative-google-reviews/</guid><description>The coffee is still warm when the one-star lands on your phone. The words feel personal. You want to fire back, or you want to lock the screen and pretend the…</description><pubDate>Fri, 30 Oct 2026 00:00:00 GMT</pubDate><category>Reputation</category></item><item><title>Cost of a TV Ad: What Drives the Price in 2026</title><link>https://www.dekodi.com/blog/cost-of-a-tv-ad/</link><guid isPermaLink="true">https://www.dekodi.com/blog/cost-of-a-tv-ad/</guid><description>You ask what a TV spot costs, get a number that sounds manageable, and start thinking about the commercial. Then the production quote arrives. Then the…</description><pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>SEO Website Redesign Plan: Protect Your Traffic and Leads</title><link>https://www.dekodi.com/blog/seo-website-redesign/</link><guid isPermaLink="true">https://www.dekodi.com/blog/seo-website-redesign/</guid><description>You paid for a site that finally looks like your business. Then the calls slow down. That&apos;s not a mystery, and it&apos;s not your fault for wanting a better site…</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate><category>Search</category><category>Websites</category></item><item><title>How to Generate a Google Review Link for Your Business</title><link>https://www.dekodi.com/blog/how-to-generate-a-google-review-link/</link><guid isPermaLink="true">https://www.dekodi.com/blog/how-to-generate-a-google-review-link/</guid><description>A customer tells you the food, the fix, or the haircut was great. You smile and think, that would make a good Google review. Then they walk out, life gets…</description><pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate><category>Reputation</category></item><item><title>Online Reputation Repair: How to Fix What Customers See</title><link>https://www.dekodi.com/blog/online-reputation-repair/</link><guid isPermaLink="true">https://www.dekodi.com/blog/online-reputation-repair/</guid><description>You type your business name into Google on a quiet Tuesday. An old, painful review sits above your website, and Maps still shows last year&apos;s Sunday hours…</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Reputation</category></item><item><title>Plumbing Search Engine Optimization for Local Calls</title><link>https://www.dekodi.com/blog/plumbing-search-engine-optimization/</link><guid isPermaLink="true">https://www.dekodi.com/blog/plumbing-search-engine-optimization/</guid><description>At 11 p.m., a homeowner watches water spread across the kitchen floor. Their phone is in one hand. Their thumb is typing “emergency plumber near me.” They…</description><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><category>Search</category></item><item><title>PPC for Roofers: How It Works and What to Measure</title><link>https://www.dekodi.com/blog/ppc-for-roofers/</link><guid isPermaLink="true">https://www.dekodi.com/blog/ppc-for-roofers/</guid><description>A roofer sits down on Monday morning, opens the ad dashboard, and sees plenty of clicks. The office phone has barely rung. The dashboard says people noticed…</description><pubDate>Sat, 24 Oct 2026 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>How to Do Local Keyword Research: A Practical Plan</title><link>https://www.dekodi.com/blog/how-to-do-local-keyword-research/</link><guid isPermaLink="true">https://www.dekodi.com/blog/how-to-do-local-keyword-research/</guid><description>You&apos;re behind the counter, phone in hand, searching for the service you sell. Nearby businesses appear in Google Maps. Yours doesn&apos;t, or it shows up for…</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Search</category></item><item><title>Facebook Ads for Landscaping: A Practical Guide</title><link>https://www.dekodi.com/blog/facebook-ads-for-landscaping/</link><guid isPermaLink="true">https://www.dekodi.com/blog/facebook-ads-for-landscaping/</guid><description>You are in the truck between jobs. Your phone buzzes with another lead notification. By lunch you have a screen full of names, and by Friday most have gone…</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>10 Free Advertising Sites: A Practical Local Guide</title><link>https://www.dekodi.com/blog/10-free-advertising-sites/</link><guid isPermaLink="true">https://www.dekodi.com/blog/10-free-advertising-sites/</guid><description>You&apos;ve created the pages. Added the logo. Uploaded a few photos between answering calls and getting actual work done. Then you check your phone and wonder why…</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>Advertising on Facebook Page: A Practical Owner Guide</title><link>https://www.dekodi.com/blog/advertising-on-facebook-page/</link><guid isPermaLink="true">https://www.dekodi.com/blog/advertising-on-facebook-page/</guid><description>You post a good photo, write a clear caption, and hit publish before opening the shop. By lunch, a few friends have liked it. The phone stays quiet…</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>Web Reputation Check: A Practical Guide for Small Businesses</title><link>https://www.dekodi.com/blog/web-reputation-check/</link><guid isPermaLink="true">https://www.dekodi.com/blog/web-reputation-check/</guid><description>A customer searches your business and finds the wrong hours, an old address, and a review you never saw. They ask an AI assistant for a recommendation, and it…</description><pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate><category>Reputation</category></item><item><title>Built Different: Why Dekodi Works With the Best Even When the Best Is Hard to Find</title><link>https://www.dekodi.com/blog/built-different-why-dekodi-works-with-the-best-even-when-the-best-is-hard-to-find/</link><guid isPermaLink="true">https://www.dekodi.com/blog/built-different-why-dekodi-works-with-the-best-even-when-the-best-is-hard-to-find/</guid><description>There’s a quiet truth in the marketing world that most small and mid-sized businesses don’t see.</description><pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate><category>Inside Dekodi</category></item><item><title>In The Studio: Where Strategy Meets Straight Talk</title><link>https://www.dekodi.com/blog/in-the-studio-where-strategy-meets-straight-talk/</link><guid isPermaLink="true">https://www.dekodi.com/blog/in-the-studio-where-strategy-meets-straight-talk/</guid><description>If we were on a call walking you through our thinking, it would sound like this: simple, honest, and actually useful.</description><pubDate>Sat, 15 Nov 2025 00:00:00 GMT</pubDate><category>Inside Dekodi</category></item><item><title>Reputation Management: Your Online Persona’s Power Play</title><link>https://www.dekodi.com/blog/reputation-management-your-online-persona-s-power-play/</link><guid isPermaLink="true">https://www.dekodi.com/blog/reputation-management-your-online-persona-s-power-play/</guid><description>Your business is absolutely under a microscope. Not because people are out to get you, but because that’s how the modern customer shops. They Google. They…</description><pubDate>Sat, 08 Nov 2025 00:00:00 GMT</pubDate><category>Reputation</category></item><item><title>In the Same Lane: Partnering with Golden Triangle Driving Academy for Real Results</title><link>https://www.dekodi.com/blog/in-the-same-lane-partnering-with-golden-triangle-driving-academy-for-real-results/</link><guid isPermaLink="true">https://www.dekodi.com/blog/in-the-same-lane-partnering-with-golden-triangle-driving-academy-for-real-results/</guid><description>Case Study: How Dekodi Turned Golden Triangle Driving Academy’s Website into a Working Engine</description><pubDate>Wed, 15 Oct 2025 00:00:00 GMT</pubDate><category>Case studies</category></item><item><title>Case Study: Turning Purpose into Momentum with Transformative Living</title><link>https://www.dekodi.com/blog/living-transformation/</link><guid isPermaLink="true">https://www.dekodi.com/blog/living-transformation/</guid><description>Client: Transformative Living Industry: Nonprofit · Recovery &amp; Reentry Services Services: Web Design &amp; Development · Systems &amp; Workflow Design · Reputation…</description><pubDate>Thu, 11 Sep 2025 00:00:00 GMT</pubDate><category>Case studies</category></item><item><title>Case Study: Brewing What’s Next with Southbound Coffee</title><link>https://www.dekodi.com/blog/case-study-brewing-what-s-next-with-southbound-coffee/</link><guid isPermaLink="true">https://www.dekodi.com/blog/case-study-brewing-what-s-next-with-southbound-coffee/</guid><description>Client: Southbound Coffee Industry: Specialty Coffee · Retail &amp; Wholesale Services: Web Design &amp; Development · E-commerce · Mobile App · SEO · Strategic…</description><pubDate>Wed, 27 Aug 2025 00:00:00 GMT</pubDate><category>Case studies</category></item><item><title>Case Study: Serving a Story with Eh’vivi Ghanaian Cuisine</title><link>https://www.dekodi.com/blog/case-study-serving-a-story-with-eh-vivi-ghanaian-cuisine/</link><guid isPermaLink="true">https://www.dekodi.com/blog/case-study-serving-a-story-with-eh-vivi-ghanaian-cuisine/</guid><description>Client: Eh’vivi Ghanaian Cuisine Industry: Food &amp; Beverage · Ghanaian Cuisine · Catering &amp; Prepared Meals Services: Brand Identity · Logo Design · Photography…</description><pubDate>Fri, 08 Nov 2024 00:00:00 GMT</pubDate><category>Case studies</category></item><item><title>7 Great Reasons to Blog</title><link>https://www.dekodi.com/blog/7-great-reasons-to-blog/</link><guid isPermaLink="true">https://www.dekodi.com/blog/7-great-reasons-to-blog/</guid><description>Blogging is a great way to stay engaged with site visitors and keep your site content relevant and fresh. Here are 7 reasons to start blogging today.</description><pubDate>Mon, 25 Mar 2019 00:00:00 GMT</pubDate><category>Content</category></item><item><title>How to Write an Awesome Blog</title><link>https://www.dekodi.com/blog/how-to-write-an-awesome-blog/</link><guid isPermaLink="true">https://www.dekodi.com/blog/how-to-write-an-awesome-blog/</guid><description>Writing an excellent blog is easy if you follow a few simple rules. It takes a bit of practice, it&apos;s true, but the benefits are immense.</description><pubDate>Mon, 25 Mar 2019 00:00:00 GMT</pubDate><category>Content</category></item></channel></rss>